Be a SWOT

Yes…the SWOT analysis! Haven’t we all had to do them for work? I know I did them constantly when I was working in media and especially when we were working on new business.

But if you haven’t come across them SWOT stands for Strengths, Weakness, Opportunities and Threats. It’s a tool usually used to analyse businesses but you can also use it on yourself. Check out this cool post at Goodlife Zen which talks you through how to do it. In this first post you’ll go through your Strengths and Weaknesses which are internal and about you. She has a second post about Opportunities and Threats which are external and about the outside world.

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